The Lab
Exp 02
Product
Experiments
Real problems. Real solutions. Each case study documents how products evolve through experimentation—the hypotheses tested, the data gathered, and the decisions made.
The Lab
Experiments 02
Product
Experiments
Real problems. Real solutions. Each document breaks down the thinking, the trade-offs, and the path from insight to impact.
- ∎ NOBROKER
Your Property, Your Peace
How two small interventions—Quiet Mode and Know Your Guide—can restore trust for NoBroker's NRI homeowners.
Dec 9, 2025 · 19 min read - ∎ PRODUCT STRATEGY
NoBroker: When Help Feels Pushy Abroad
A product teardown examining how NoBrokers first contact experience breaks trust for NRI owners—and how to fix it with calm, context-aware design.
Nov 25, 2025 · 18 min read